○ Developing content and managing the hospital's social media pages and the website. ○ Writing long-form feature stories of patients who are Read more years out of recovery. ○ Identifying and documenting one patient's journey at the hospital through video each month. ○ Fulfilling internal communication needs by producing a monthly newsletter, documenting mobile clinics, and compiling weekly hospital highlights ○ Coordinating and securing media coverage during fundraising events and commemorations

● Assisted with marketing and fundraising campaigns in Malawi, the UAE, and England through planning and content creation. ● Developed and Read more implemented monthly content plans by generating ideas, creating visuals, and managing the content calendar. ● Pitched and placed human-interest stories and project impact features in leading media houses, enhancing media visibility and donor engagement. ● Wrote success stories, blog articles, and newsletter updates from projects in education, health, nutrition, and community (see portfolio). ● Wrote scripts, filmed, and edited videos shared through social media channels and directly to donors (see portfolio). ● Managed the website and social media accounts (Instagram, LinkedIn, Facebook).

● Implemented the Institute’s policy engagement and communications strategy in Malawi and the African continent. ● Supported engagement Read more sessions with key ministries and Parliamentary oversight committees to support advocacy efforts. ● Pitched and secured coverage of institutional stories in national and regional traditional media, strengthening visibility and public engagement. ● Authored blogs, media statements, and policy briefs (see portfolio). ● Managed AFIDEP's website and social media accounts (Facebook, Twitter, LinkedIn, and YouTube) by developing, editing and updating content. ● Collaborated with researchers on annual reports by planning content, refining stories, and designing layouts. ● Designed over 15 publications and IEC materials (policy briefs, brochures, newsletters, videos (see portfolio) using InDesign, Illustrator, and Canva. ● Prepared content performance reports using Google Analytics and Meltwater Media Monitoring to identify successful communication strategies. ● Planned and supported events and engaged vendors/suppliers of services

● Developed the communication and social media strategy for the organisation. ● Wrote 23 success stories about projects in education, health, Read more livelihood, etc. ● Created and managed the World Connect Malawi Facebook page and grew the page organically to over 2,500 followers in under six months. ● Undertook periodic site visits to monitor program implementation and liaise closely with target groups to ensure increased success of projects. ● Coordinated media site visits to project locations, facilitating the documentation of community impact stories, resulting in national coverage such as a feature in The Nation.