Project Overview:

We’re a lifestyle clothing brand preparing to launch our new “Urban Resilience” collection — a line that blends streetwear energy with luxury details. We’re looking for a creative freelance digital marketer to plan and execute a 4-week pre-launch and launch campaign that drives brand awareness, engagement, and early sales.The ideal freelancer lives and breathes social media, knows how to craft scroll-stopping content, and can turn brand stories into campaigns that convert.

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Responsibilities:

• Develop a digital marketing strategy (social media, influencer outreach, email, and paid ads) for the 4-week launch.
• Create and schedule social media content (Instagram, TikTok, and X).
• Run and manage Meta Ads + TikTok Ads to generate leads and conversions.
• Collaborate with our creative team on visuals and messaging.
• Monitor campaign analytics, optimize performance, and provide a weekly report.

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Requirements:

• Proven experience in digital marketing, brand campaigns, or fashion marketing.
• Strong understanding of social media trends and ad platform tools (Meta Business Suite, TikTok Ads Manager, Google Analytics).
• Ability to write catchy, brand-aligned copy.
• Basic skills in Canva or Adobe tools are a plus.
• Creative mindset, self-driven, and deadline-oriented.